That Tinder changed the wordmark having a symbol indicated an essential message

That Tinder changed the wordmark having a symbol indicated an essential message

This new dating application are attempting to make they clear: someone recognize they instantly plus don’t actually require text message to have it. In other words, new Tinder image reaches Nike Swoosh position.

2012 – 2017

Tinder is incubated in to the Hatch Labs. It come work with 2012 and you can quickly gained achievement certainly users. Just 2 years later on, there have been up to that mil user registrations just about every day.

2017 – Today

In the summertime away from 2017, the application form eliminated their text logo substitution they which have a good minimalistic icon. In fact, this new symbol alone had been familiar towards the application users: it had been the new flames symbol that had been made use of in lieu of brand lisГ¤resurssit new mark across the letter “i” into the dated logo.

Today, this new flame symbol enjoys gotten a gradient surface. Since dated emblem are apartment and lime, the latest one has some measurement and you will goes out of orange in order to green. And additionally, the design of flame has been quite modified. Brand new symbol has expanded a while rounder, if you’re their information turned crisper.

Additionally there is various other, ugly variety of the emblem. Right here, brand new fire try light, due to the fact background has actually a good gradient consistency away from tangerine and you may green tones.

The fresh new symbol modification took place shortly after new software itself are current, also. Included in the application overhaul, a cleaner build was introduced, as well as simplistic routing and a new way from exhibiting photos.

Emblem symbolism

This is at the rear of this new fire symbol seems rather transparent: Tinder means new flames in to the a body. And additionally, “hot” is the phrase we call a person who is pleasing to the eye. Because an internet dating app, Tinder claims us to light this new flames of matchmaking. Title of one’s enterprise alone matches the idea perfectly since it indicates “situation useful lights flame.“

The choice of tone into the dated and the fresh new Tinder symbol looks very well pure, into fire icon, because the lime and you can magenta (or yellow) may be the tone out-of flames. In other words, the fresh palette is an additional way of guaranteeing your “burning scorching” dating.

Those accustomed the concept of chakras, and therefore came to all of us away from old meditation means, get notice yet another a symbol definition about colour options. Lime is the color of the next chakra, that is of this innovation and you may sexuality.


The latest Tinder icon means welfare and you may union. Typically the most popular relationship software around the world uses by far the most well-known symbol getting people’s dating – the fresh flame.

This new Tinder Icon is composed of a beneficial gradient green and you will tangerine rectangular that have round basics, given that a background, and you will a stylized light flames between. The fresh fire try pulled with minimum outlines and it has the bottom area softened and you can circular. To your some products, brand new white photo features a delicate narrow trace, with the anyone else. It’s basic apartment.

There is also a variation, where flames is being consumed this new gradient orange and you can red palette and you may apply a white background.


The existing sign seemed a beneficial minimalistic, modern typeface. Besides the flames over the “i,” the wordmark is recognizable because of such unique issue because the ideal club on “t” (which lacked a 1 / 2 of the size) and the sloped pub into “elizabeth.”


Since old symbolization was tangerine into white background, the brand new one is more complicated, with regards to the color palette, due to the gradient effect. Today, there’re several tones of orange, which are complemented because of the many different light magenta hues. Despite the color move, the latest Tinder representation provides stayed uniform within its flames symbolism. Additionally, this new “fiery” feeling was significantly more obvious to the the newest image.